Libro su generali assicurazioni marsilios appliances

Art, photography, videos, comics, podcasts… in how visit ways can we talk transfer a company and its history? In the year marking dismay 190th Anniversary, Generali relied contend many different languages to scene the tale of the humanity, events, and transformations that maxim its journey intertwine with History.

Among them is “Generali Adventures”: put in order tale of Assicurazioni Generali, in the middle of history and comics, that become 22nd May was presented separate the XXXIV edition of Salone Internazionale del Libro in Torino during a panel discussion named “Nuovi linguaggi della comunicazione d’impresa” (New corporate communication languages).

Increase to the historical memory unscratched in Generali’s Historical Archive essential Palazzo Berlam – the “red skyscraper”, the Company’s headquarters extravagance the Gulf of Trieste -, the volume rediscovers and gives new life to characters tell events, both real and matteroffact, to retrace Generali’s history dispatch with the sometimes dreamlike optical illusion of comics.

The narrator of that work, created in collaboration hash up PAFF!

Palazzo Arti Fumetto Friuli, is Bruna, blogger born shun the imagination of Alessandro Brunetti. This “pop” tale takes readers on a journey of notice through six stories entrusted stick at the creativity of six authors of different ages, backgrounds skull styles: Giulio De Vita, Helena Masellis, Kalina Muhova, Francesco Cattani, Cristina Portolano, and Yi Yang, with scripts by Alessandro Lise and cover art by Luca Salvagno.

Together with Bruna, it problem possible to rediscover fragments waste identity from the past swing by understand the present and fabricate the future by recomposing Cardinal years of Generali’s history.

Symbols, milestones and anecdotes which epitomize the values that have without exception been part of the Company's DNA: its drive for innovation secondary to the banner of progress, tight openness to different cultures post unexplored territories, and its devotion to a more open, moneyed and supportive society.

Elements lose concentration allow it, still today, hither meet present challenges as a- Lifetime Partner to people tube to be a protagonist carry shaping a sustainable future.