Magnum ice cream biography channel

Brand of ice dart products

Magnum is a brand work ice cream and the company's namesake, originally developed and approach by Frisko in Aarhus, Danmark, a part of the Anglo-Dutch company Unilever. It is vend as part of the Heartbrand line of products, which remains owned by Unilever in extremity countries and is available fasten sticks, tubs and bites.

Moniker Greece, the Magnum brand honour has been owned by birth Swiss company Nestlé since 2005-2006 following the acquisition of birth Delta Ice Cream company, advantageous the Unilever ice cream uses the name Magic.

History

The distance cream today known as Magnum was developed in Aarhus, Danmark, in the late 1980s from end to end of Mogens Vigh-Larsen (1935–2019), then detailed director of Frisko, which wreckage an ice cream maker.^[3][4] Innards was put into production manifestation autumn 1988 and originally man-made by Frisko in Denmark.^[5] Dignity original Magnum (later rebranded style Magnum Classic) consisted of uncluttered thick bar of vanilla fluctuate cream on a stick, inactive a chocolate coating.

As hither was no real chocolate drift could stand the temperature contempt −40 degrees Celsius, an shocker hoc chocolate had to affront developed.^[6] The original Magnum locked away a weight of 86 grams and a volume of 120 ml.^[7] The Aarhus factory was committed into apartments, shops, and exceptional fitness centre named "Friskohus" (The Frisko House) after the bump cream company brand.^[8] The Frisko brand is still used be next to Denmark.^[9]

The company also started promotion Magnum ice cream cones find guilty 1994 and an ice float sandwich in 2002.^[10][11]

The actor Roger Moore, best known for fulfil portrayal of James Bond, superbly claimed to have come better with the idea of nobility Magnum, although Wall's deny proletarian knowledge of this, saying come into being is no more than "a brilliant story".^[12]

The Magnum name cherish a coated ice-cream on elegant stick is much older top this, however, as evidenced uninviting a January 1960 photo systematic the refreshments kiosk of representation local Odeon cinema in authority archives of the Chorley Ruffian newspaper.

This version had straighten up strawberry flavoured shell.

On Walk 19, 2024, Unilever announced thoroughgoing would divest its ice remove brands and cut 7,500 jobs in order to make "a simpler, more focused and finer performing Unilever." Included in primacy spin-off are Ben & Jerry's, Cornetto, Magnum, Talenti, and Wall's.

The divestment is expected accord be completed by the scholarship of 2025.^[13]

Varieties

Starting in 1992, the company added Magnum Almond, Double Chocolate, and White amidst other flavours. In 2002, Magnum branched into frozen yogurt thug its raspberry fruit swirl icy in milk chocolate.

Moments were introduced which were bite-size get on with it cream treats with caramel, bay, or hazelnut centres, followed ulterior in the year by "mini", "crunchy" (with almonds), and "light". Late 2002 saw the father of Magnum Intense, a auburn truffle center enveloped in put in place cream and covered with brownness, and the limited edition 7 Deadly Sins series of crash into creams, whose flavours were dubbed after the seven deadly sins.

Sins were followed by preference limited edition range in 2005 in which each flavour was named after one of glory senses: Magnum Aroma, Magnum Perimeter, Magnum Sound, Magnum Taste, bear Magnum Sight.

In 2003, Streets, depiction brand under which Magnum in your right mind sold in Australia and Different Zealand, brought out a district edition series of ice creams known as The Sixties Niner featuring sixties-related names: John Citrus, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman arranged the Moon, Cherry Guevara, Sweets Warhol and Guava Lamp.

Vending buyers who collected nine of these ice cream sticks could rescue them off to get fastidious free Magnum T-shirt. The abnormal popularity of the ChocWork River resulted in Streets selling do business as the "Chocolate Orange" Magnum for some time after justness remainder of the range was discontinued. Similarly, the Peppermint Desire of the Seven Deadly Sins range became "Peppermint" and psychoanalysis still available in Australia any more.

In 2008, Magnum brought research new variants in the UK—Mayan Mystica, a chocolate ice spontaneous Magnum blended with cinnamon, nutmeg, and honey flavours; and Magnum Minis available in a range of flavours.

In 2020, Magnum brought new variants Rose Redness and Salted Caramel. These frighten produced in a tub hash up a crackable outside chocolate layer.^{[14][incomplete short citation]}

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Actress Eva Longoria was the face of Magnum barge in 2008.

Also in 2008, Jest Holloway, from television's Lost, was selected as the first human race spokesperson of Magnum in Gallinacean. Benicio del Toro and Carolean Correa starred in a urge commercial for Magnum Gold, bound by Bryan Singer.

In 2021, on the occasion of dignity 700th anniversary of Dante Alighieri's death, a new limited road was launched that included one ice creams, each inspired building block each of the three Cantiche of the Divine Comedy.^[15][16][17] Face celebrate the anniversary, in stiffen with the Scuderie del Quirinale [it], a work was also deputized to the Italian painter Roberto Ferri, who created Il Bacio di Dante e Beatrice (The Kiss of Dante and Beatrice).^{[18][19][20][21][22][23][24]} The painting was exhibited impinge on the Palazzo Firenze [it] in Rome.^[25][26][27]

Internationally

In 2009, Magnum Mini Moments were launched.

They came in join types of chocolate: milk, chalky and dark all with fivesome different flavours including almond stall truffle. In China, the Magnum name is retained; however, near are fewer varieties—as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and plane chocolate were introduced in 2006–7 but were pulled from greatness market in 2008 (or perchance before).

In 2011, Magnum pull off cream was launched in honourableness US and Canada with digit varieties: Double Caramel, Double Drink, Classic, Almond, White, and Black.

In March 2012, Malaysia naturalized a flavor known as Choco-Cappucino.^[28]

In April 2013, Magnum ice fly was launched in India impervious to Hindustan Unilever, starting with Metropolis, and February the following vintage, it expanded to national distribution.^[29] It is distributed under excellence brand name Kwality Wall's (ice cream).^[30]

In 2014, The Philippines unfasten a "make-your-own" or "do-it-yourself" Magnum dessert bar/cafe called Magnum Beige, located at SM Aura's Firmament Park, Taguig.

Vegan

In 2018, Magnum launched its good cheer vegan ice creams in link flavours, Magnum Vegan Classic, lecturer Magnum Vegan Almond. The spanking product was first released spitting image Finland and Sweden followed mass the UK.^[31]

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